Don’t Fall for Hype. Stand strong with Strategic Creative Operations. As autumn arrives and the industry buzzes with AI promises and in-the-moment gurus, ShotFlow is here to remind our brands that lasting success comes from standing firm on fundamentals, not falling for every shiny trend. What are we keeping tabs on? From Straub Collaborative’s new … Read more
The Evolution of Creative Ops: Pioneered by Retail Why retail’s operational DNA shaped modern Creative Ops — and why we now face a new inflection point. Retail: The Early Incubator for Creative Ops From our vantage point, retail marketing and creative services teams have long served as early incubators for what we now call Creative … Read more
Rewiring Retail: The Strategic Mandate for Content Production Leaders Retail is evolving at the speed of decision-making. As CIOs and CTOs grapple with dismantling legacy stacks and AI reshapes consumer journeys, one truth is clear: the future of retail is ambient, intelligent, and always on. From Google’s AI-powered shopping assistant to the rise of shoppable … Read more
AI Dominates Discussions at ShopTalk & SXSW, Trade War Fashion Impact Retail Leaders Discuss AI Applications at Shoptalk Spring Earlier this month, retail leaders from Tapestry Inc., Foot Locker, and Toys R Us discussed current and future AI use cases at Shoptalk, along with Meta and Google. From highly targeted personalization, to enhancing Customer Service, … Read more
AI Wins Copyright Protection, Creative Ops Alignment Framework, and the New Martech Stack Explained 👇 Invoke Secures Copyright in Landmark Ruling for AI-Assisted Artwork In a landmark ruling, Invoke’s AI-assisted artwork receives copyright protection—a precedent that the retail content production industry has been hoping for with the promise of enterprise genAI models. As visual content … Read more
Managing 2025, Creative Ops Industry Events, and Lessons on Being an Audacious Retail Marketer Breaking down Challenges in 2025 A lot of us felt it: “January was a long year!” So much change all at once, politics, culture, conflict. The US economy is a particularly confusing mix these days: extremely low unemployment but so many … Read more
Takeaways for Retail Marketers from Mark Schaefer’s newest book Audacious How Humans Win in an AI Marketing World In today’s oversaturated digital landscape, traditional marketing tactics are no longer enough to capture consumer attention. Retail brands must go beyond standard promotions and ads to create bold, immersive, and unforgettable experiences. Mark Schaefer’s newest book, Audacious, … Read more
Welcome to 2025. Get your crystal ball ready for what the year will bring in the form of data-driven workflows, automation, and visibility. Welcome Alyssa Morley – Director of Content Production Solutions! Alyssa’s passion for creative production started at an early age. By age 7, she had already created a handful of short films and stop motion … Read more
2024 Year in Review: from the POV inside every production. ShotFlow’s Top Launches in 2024: This year’s major launches in mastering enterprise content production include: 1. Straub Collaborative launched their first enterprise brand and on-site studio! This launch marks Straub’s 6th brand and 4th studio operating on ShotFlow. The Studio Production Services group have become … Read more
From Philadelphia to London: How ShotFlow Powered a Major Brand’s Expansion Inside Every Production is a Team of Pros to Make it Work Traveling to connect with fellow studio professionals is always an adventure, but ShotFlow’s recent trip to London felt like something truly special. Two of our Technical Account Managers (TAMs), Tammy and Ash … Read more