Sharon(a) Joseph

Don’t Fall for Hype. Stand strong with Strategic Creative Operations. As autumn arrives and the industry buzzes with AI promises and in-the-moment gurus, ShotFlow is here to remind our brands that lasting success comes from standing firm on fundamentals, not falling for every shiny trend. What are we keeping tabs on? From Straub Collaborative’s new … Read more

The Evolution of Creative Ops: Pioneered by Retail Why retail’s operational DNA shaped modern Creative Ops — and why we now face a new inflection point. Retail: The Early Incubator for Creative Ops From our vantage point, retail marketing and creative services teams have long served as early incubators for what we now call Creative … Read more

Rewiring Retail: The Strategic Mandate for Content Production Leaders Retail is evolving at the speed of decision-making. As CIOs and CTOs grapple with dismantling legacy stacks and AI reshapes consumer journeys, one truth is clear: the future of retail is ambient, intelligent, and always on. From Google’s AI-powered shopping assistant to the rise of shoppable … Read more