Piloting GenerativeAI Workbook

At ShotFlow Summit 2024, Kent Keirsey, CEO of Invoke, provided an insightful look into how generative AI can be harnessed by brands and creatives to accelerate their operations and enhance creative control. He highlighted Invoke’s focus on training custom AI models on a company’s own data and assets, enabling a high degree of brand alignment and specificity that generic AI tools cannot match.

Kent emphasized the importance of metadata, curation, and well-defined visual languages in training effective AI models that understand a brand’s unique aesthetic. While generative AI promises exciting opportunities, Invoke underscored the need for human oversight and a responsible, ethical approach to deploying this powerful technology in a way that reflects a brand’s values.

Pilot Generative AI Worksheet

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