Piloting GenerativeAI Workbook
At ShotFlow Summit 2024, Kent Keirsey, CEO of Invoke, provided an insightful look into how generative AI can be harnessed by brands and creatives to accelerate their operations and enhance creative control. He highlighted Invoke’s focus on training custom AI models on a company’s own data and assets, enabling a high degree of brand alignment and specificity that generic AI tools cannot match.
Kent emphasized the importance of metadata, curation, and well-defined visual languages in training effective AI models that understand a brand’s unique aesthetic. While generative AI promises exciting opportunities, Invoke underscored the need for human oversight and a responsible, ethical approach to deploying this powerful technology in a way that reflects a brand’s values.
About ShotFlow
ShotFlow is the only Enterprise Content Production operating system available, mastering every aspect of the visual content creation process — from initial campaign, project, or job triggering of the workflow through obtaining vendor samples and images, production planning, studio operations with automated capture workflow and post-production automation. Fitting perfectly between PIM and DAM, ShotFlow bridges the content creation gap like nothing else on the market.